Bring the science of sound into brand building
Benchmark your brand and values against
1000s of commercial hit records
Built with the input of over
500,000 consumers
What is Ignite?
A ground-breaking new audience insight tool from DLMDD & SoundOut to guide, inspire and fuel brands to find their sound.
Ignite provides a starting point for a brand’s sonic journey, whether you’re looking to create a whole new sonic identity from scratch or to add a soundtrack to an advertising campaign.
How it works
Using world-leading audience insight and data science, DLMDD Ignite can benchmark brands, their values and archetypes against the sonic attributes of 1000s of commercial hit records.
Ignite provides a starting point for a brand’s sonic journey, whether you’re looking to create a whole new sonic identity from scratch or to add a soundtrack to an advertising campaign.
Why you need it
Ignite has been designed to help marketing teams overcome the barrier of subjectivity when making decisions on sound.
The technology gives you the ability to make commercially informed choices when sparking a vision for where your brand’s sound should go.
