Bring the science of sound into brand building

Benchmark your brand and values against
1000s of commercial hit records

Built with the input of over
500,000 consumers

How it works

Using world-leading audience insight and data science, DLMDD Ignite can benchmark brands, their values and archetypes against the sonic attributes of 1000s of commercial hit records.

Ignite provides a starting point for a brand’s sonic journey, whether you’re looking to create a whole new sonic identity from scratch or to add a soundtrack to an advertising campaign.

Queen Elizabeth II
Albert Einstein
Alice in Wonderland
London City
Ryan Reynolds
Here is an illustration of how the engine works with selected character attributes
*Examples for illustrative purposes only